Visiting a Target store is *An Event* when experienced with my mother.

Walking inside, she often lets out a contented sigh, sometimes accompanied by, “Don’t you just feel better now that we’re here?” before we begin the Target Loop. The Loop is an important ritual, always undertaken in a clockwise direction along the broadest walkway encircling the full store, allowing for an examination of all aisle-facing merchandise. (The Loop is necessary regardless of what’s on the shopping list and its respective location in the store.)

For a while, I laughed at my mother’s reverent Target love. What made Target any…

Allison Julander

learning ux design | pdx

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